APH Newbury presented us with a problem. Their existing logo consisted of three red diamonds. Red can be a hard colour to match. We got around this by:

• - Taking their existing three diamonds logo and integrating it with the colours in their interior design porfolio by using sharp fine red edges to balance out their logo.
• - Making sure their message to the public was concise and powerful to match the quality of their products on display without allowing the red to distract the eye from the portfolio.

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